Sony Launches ' Naya Roop Nayi Zindagi '

Sony Entertainment Television is launching yet another innovative reality show Naya Roop Nayi Zindagi that will give a true once in a life-time chance to a few individuals with flawed looks - people who were scared or maimed, people with a prominent birthmark, a congenial cleft lip, victims of acid attack or explosions - a complete transformation, not just by changing their looks, but their lives and destinies too.

Starting from May 1, every Thursday at 8.00 p.m., Naya Roop Nayi Zindagi on Sony Entertainment Television will present people with real problems, problems that kept them away from facing the world, unfulfilled dreams & desires and finally how they achieved their ambitions and found their dreams coming true.

Commenting on the show, host Mona Singh, said; "As Jassi the 'ugly duckling' I have experienced what an individual undergoes in terms of rejection by one's peer group and the lack of confidence that comes from being beautifully challenged. So where my experience was restricted to that of rendering an on-screen character, even then it did make me think. I can empathize with people facing such situations in real life. An individual's deformity does become a barrier in his/her personal and professional life. I am so happy that Sony Entertainment Television has taken up such a mammoth task through this unique show to change peoples' lives and I am thrilled to be there for all these special people."

Albert Almeida, Executive Vice President & Business Head of Sony Entertainment Television said, "This is a reality show with a difference. It is a show about hope, building back confidence and living one's dreams. There is no talent hunt involved, but every participant is a winner. What is even more emotional and poignant are the case histories (some are shocking & even heartbreaking) and the hurdles/handicaps they have overcome in this emotional journey. Through Naya Roop Nayi Zindagi, we have tried to bring back hope & confidence to the individuals and smiles to many families. It's going to be 10 anxious weeks, 10 amazing episodes and 10 life changing stories to wait & watch for."

Each episode opens with the person and his/her case history and how the entire process will happen. After the surgery what follows is the recovery process which in some cases has been several months. The viewer in each episode will witness the agony & ecstasy of the participant and the final victory.

Episode One will have the case of the very studious 19-year old from Ghaziabad, Richa who has a lot of pigmentation on her facial skin. Despite being a good singer and a dancer, the girl was ridiculed at every stage in life, and ultimately Dr. Ajaya Kashyap, the plastic surgeon on the show, decided to take on her case. According to Dr. Kashyap, this was one of the most difficult cases he had handled not only on the show but also in his career spanning 16 years. For Richa and her family this is the last try…

The participant, the patient in this case, the procedure involved, the experts/doctors operating & attending on him/her, the anxious family & friends who are looking forward to nothing short of a miracle… everything adds to the tension and uniqueness of the show. The magic of Naya Roop Nayi Zindagi is conjured through the skills of India's top plastic surgeons, eye surgeons and cosmetic dentists, along with a talented team of hair and makeup artists, stylists and personal trainers…

Created by Howard Schultz in association with Disney ABC International Television Limited, Naya Roop Nayi Zindagi is produced by Miditech Private Limited and directed by Bimal Unnikrishnan.

Stay tuned to Naya Roop Nayi Zindagi… and watch how it has changed peoples' life forever! Starting May 1, every Thursday at 8.00 p.m. Only on Sony Entertainment Television..