DADAGIRI: TV's MEANEST GAME SHOW!

Now relive the experience of that dreaded 'first day of college', as Bindass, the youth entertainment channel from UTV group, introduces TV's meanest game show Dadagiri. A first for Indian Televsion, Dadagiri premieres Monday Jun 9, 2008 at 7.30 pm. A show where four daring students revisit the horrors of being bullied on the first day of college by surviving three quintessential dadas in three rounds and compete against each other for a winning sum of Rs. 50,000 in cash.

Giving details of the new show Zarina Mehta CEO Bindass said, "Dadagiri Beat the Bullies is the Meanest Show ever seen on Indian Television. It's a test of Physical Strength, Brains and raw courage. The five hosts of the show are totally first of a kind & we hope the audience loves every minute of this pioneering Game Show. Dadagiri launches on the 9th of June with a large 360 degree marketing campaign on TV, Radio, Web, Mobile, & Outdoors. I am very proud of the entire team that has worked on the show from Encompass as well as Bindass."

In the first round the students encounter Vishal -The Beast: An uncouth, foul tempered fellow with an overbearing personality and a strong fist. He enjoys bossing around every one and making mincemeat out of people especially juniors. Into protein shakes & weight training, he has flunked his third year three times. His message to the world goes 'Maarunga chaar, ginungaa ek'

In round two, the contestants are held up against Shraman - Mindstein' who is the college topper and by far the most intelligent guy in college. He is always busy cracking theorems and logic, hates people who cannot answer his questions and feels it to be his duty to enlighten the world.

Round three, along comes Esha -The Goddess: spoilt, nasty, the meanest girl in college. She loves putting people down, is extremely moody & has a very short temper! She particular hates ugly faces! So watch out for the BULLIES!

The three Baddies give tasks according to their own personality, which the contestants should complete in order to win. A contestant gets eliminated at the end of every round. He or she goes straight to the in-house chef – Juicy offers them his "exotic delicacies" of Maggot macaroni with crushed caterpillars, Stinky shawarmas, & Hare bhari chipkali for the loser to "delight" himself upon eaten out of a toilet pot!!!

The one contestant who survives all the three rounds and the bullies wins the game show and walks away with Rs.50,000/- in cash, right there right then.

Dadagiri is produced by Encompass, created by Roshan Abbas, Directed by Yule Kurup with Anuradha Ghakkar as Creative Consultant & Shyam Rajagopalan as Supervising Creative Director. From the Channel side the show has been supervised by Shalini Sethi - AVP Head of Programming (Bindass Channel), Arif Ali Creative Director, Pallavi Gupta Executive producer & Madhavi Malhotra who has produced the packaging supervised by Dipankar Bose.

So to see whether the contestants survive or the bullies scare them away… tune into Bindass and watch 'Dadagiri' starting June 9th at 7.30PM every Monday to Thursday.