Salman Khan's magic works wonders for Sony.

Salman Khan has proved that he is the undisputed darling of the masses and without any doubt has loads of Dum. The show has received rave reviews and an overwhelming response from audiences. The launch of 10 Ka Dum has catapulted SET to a No. 1 position across all channels in the critical Friday and Saturday 9-10 pm slot with a 13.5% share. Star Plus stood at the second position with a 11.1% share and Zee TV a distant No. 3 with 7.4% share.

10 Ka Dum was sampled by over 16 million viewers in the first two days of launch as compared to 9 million each for Junoon-Kuch Kar Dikhaane Ka on NDTV-Imagine and The Great Indian Laughter Challenge on Star One. In the process 10 Ka Dum became the highest rated weekend show on Indian television, even after IPL Paanchvi Paas managed to garner only an average TVR of 2.63.

Snapshot of competitive shows across channels:
10 Ka Dum – 3.0 TVR
Paanchvi Paas – 2.6TVR

Laughter Challenge – 1.3 TVR
Junoon Kuch Kar Dikhane Ka – 0.7 TVR

The show opened with a 3.4 TVR and 11.9% Reach, while the Saturday episode got 2.7 TVR with a 10.6% Reach. The launch episode got a peak TVR of 5.4 TVR whereas the Saturday episode peaked at 4.3 TVR. In some key markets like Mumbai, Kolkata, Maharashtra and Orissa the launch day performance of 10 Ka Dum was significantly higher than that of Paanchvi Pass on its launch date.

10 Ka Dum's performance has helped SET to funnel viewers into other slots too. CID 2.9 TVR (an increase of 71 % over previous week), Comedy Circus 2 TVR (an increase of 50 % over previous week). 10 Ka Dum has helped the overall viewership of the channel grow. This just shows that
Salman Khan's debut on television is a super-hit, just like his films!