9X launches 'Rubi' and 'Ajeeb'..

9X, the mega Hindi GEC and flagship channel of the INX Network launches 2 unique fiction shows at 9.30 pm Mondays to Thursdays in its weekly prime time slot.

Rubi, produced by BAG Films is a modern story about a middle class girl torn between family values and a desire for the good life. Introducing a fresh new talent, Swasti Sinha in the title role, Rubi will be aired Monday and Tuesday at 9.30 pm from August 25th. Talking about this 1 hour bi-weekly is Rajesh Chaddha, Supervising Producer, BAG Films, “Rubi is a fresh concept, and comes as a breath of fresh air to the viewers. We have always come up with different concepts like Kumkum, Siddharth, Rihaee where we get a scope to try something new”.

Duniya ke har lambe raaste ka 'shortcut' jaanti hai…Rubi.. as She aspires to lead the good life and believes in doing whatever it takes to get it. With new comer Swasthi Sinha, the serial will have Ali Merchant, Gautam Rode and Chahat Khanna in the main roles.

Adding to the kitty of fiction shows is Bonnie Jain Productions’ Ajeeb, a mysterious love story set in a hospital where something strange is going on. Starting 27th August, every Wednesday and Thursday at 9.30 pm this show with the right blend of mystery, suspense and romance will feature new faces Vishal Watwani and new face Aarti Thakur along with mega stars like Tanaaz and Bakhtiyar Irani, Sakshi Tanwar, Shweta Tiwari, Varun Badola, Shruti Seth, and others.

Talking about Ajeeb, Bonnie Jain, Managing Director, Bonnie Jain Productions says, “The story is about a girl Anjali, who joins the Medical Institute witnesses’ unexpected happenings around her. There will be various characters coming in and going out which will include a galaxy of big stars Shweta Tiwari, Varun Badola, Sakshi Tanwar etc”.

Get ready to watch the two unique fiction shows on 9X, at 9.30 PM.