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Saturday, May 10, 2008

‘Krazy Kiya Re’ - SAB's New Muscial Reality Show

SAB adds yet another feather to its cap with the launch of ‘Krazy Kiya Re’, a path-breaking music reality show. Just when you thought reality shows had nothing new to offer, this show will have the ever smiling Perizaad Zorabian and well known actor Sachin Pilgaonkar coming together for the first time to judge the melodious and crazy contestants from across the country. Showcasing their craziest and wackiest talents on the show, will be the contestants every Friday starting May 9, 2008 at 8:00 pm.

Announcing the launch of the show, Mr. Anooj Kapoor, Business Head, SAB said, “‘Krazy Kiya Re’ adds to our impressive line-up of innovative programming that we have for our audiences. It is definitely not just another run-of-the-mill music reality show. With music as the core, our show with its wacky content and crazy twists will surely break the clutter with its never seen before fresh treatment. In addition, we have the extremely talented Perizaad and Sachin, who not only have a keen musical ear, but are also well versed with many languages as judges; making this show a must watch for all in the family.”

‘Krazy Kiya Re’ distinguishes itself from every other reality programme on television today with its new, unique and whacky rounds– ‘Geetantar’, ‘Googly’ and ‘Bhashantar’. The 8 songsters’ will go absolutely Krazy on stage as they mix and match and do musical cart wheels on the show.

‘Geetantar’ consists of twisting tunes. The contestant would have to sing the lyrics of one song on the tune of another.

‘Bhashantar’ round is simple as the name suggests; the contestants have to translate a Hindi song into another language of his / her choice.

‘Googly’ round has original composition flowing into the actual song and coming back to the original composition. The important part being that there has to be a thought process flowing through the song.

This show has been created for SAB TV by Optimystix Entertainment Pvt. Ltd. and it will showcase the vocal power and tone of the contestants Vipul D Shah, Executive MD & Head of Creative Services, Optimystix Entertainment Pvt. Ltd. said, “These krazingers will take us down memory lane as they will either have to sing to a new beat, or translate it in a different language or completely reinvent a tune, which all of us had fun creating during our good old college days. We are extremely honored to have Sachinji & Perizaad as our Jury. We are proud to create such a unique format based on the encouragement received from SAB TV. We are confident that Krazy Kiya Re will be well accepted by Indian audiences across the world.”

So, don’t miss this wacky musical reality show on Friday’s at 8:00 pm only on SAB TV...

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