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Saturday, June 21, 2008

Kalyug Mein Bhakti Ki Shakti

The Hindu shastras call this the age of Kalyug; an era where evil prevails over good and humanity seems to have lost all moral values & spirituality. Starting Monday, 9th June, ‘MATA KI CHOWKI’, from the SaharaOne stable will embark on a journey of the restitution of goodwill. The story revolves around Vaishnavi, an orphan girl who is found by the Pandit couple of Vaishno Devi shrine who are childless even after nine years of marriage.

As the story progresses, Vaishnavi develops immense interest and faith in Mata Vaishno Devi. She is popularly called “Katra Ki Beti” since she’s actively involved in preaching about Mata, sings Jagrata, motivates people to follow preachings of Mata and rescues people from pain and misery, all of which are seen as miracles by the masses. The story takes a drastic turn when her fate lands her on an unexpected path of life. In an unprecedented turn of events, Vaishnavi marries in to an house where she has to negotiate against all the evil misdeeds of her in - laws, in order to protect her loved ones.

Disaster after disaster seems to strike her life – being blamed for her mother’s early demise; taking on her younger sister’s responsibility by marrying a man who doesn’t love her in order to save her father’s pride & honor; horrified by the dark deeds and ills prevailing in big cities; and finally, threatened with becoming a martyr to fulfill someone’s greed. Her faith in Mata sees her sail through every possible hurdle that life throws at her while at the same time her good deeds towards enlightening the masses raises her divine personality amongst them. The journey of Vaishnavi in the enlightened path of Mata will go on forever and ever, even though she has to take another birth.



Says Nilanjana Purkayestha, Business Head, SaharaOne Television,“In today’s times of inhumanity,we often wonder where has god gone. The story of Mata Ki Chowki shows us how god is there in each one of us. If we have faith then god and god’s love will become apparent to us. Mata Ki Chowki is as much about Mata who lives in our hearts and always shows us the righteous path, as about Vaishnavi who adores Mata and follows her path righteously, even in these days of Kalyug. It is our endeavour, in our own small way, to rekindle faith in god and re-learn what we have always known – that no harm will come to those who follow the path of god, the path of right. A show like Mata Ki Chowki, that brings us the teachings of our scriptures tailored to our current social scenario, is very important and relevant in today’s times.”


Produced by Swastik Pictures, MATA KI CHOWKI has an spectacular star cast like actors Mona Ambegaonkar, Sudesh Berry, Usha Bacchani, Sheela Sharma and Bina. The lead character of VAISHNAVI will be essayed by the very innocent and beautiful Muskan Arora while the divine role of Mata Vaishno Devi is essayed by the southern superstar Shanti Priya.
Will the battle between good and evil make or change Vaishnavi’s destiny… and at what cost?


Watch “MATA KI CHOWKI”

Starting Monday, 9TH June, Every Monday – Friday, 10.30 p.m, only on SaharaOne Television.

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