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Tuesday, July 15, 2008

There can only be one Bindass CHAMP!

Now experience the adventure, the thrill, the passion of Bike racing interwoven with the emotion of a contemporary tale of great friendship, love and betrayal as Bindass, the youth entertainment channel from UTV group, brings forth yet another gripping story called Bindass Champ starting from June 27, 2008 every Friday and Saturday at 9 30 p.m. It's a story of three people with different objectives in life, two great friends and their love for a girl.

According to Ashok Cherian- VP – Marketing Bindass, "Young India wants to win at all costs and Champ is a reflection of the chances and choices in the lives of today's Bindass youth. Just like Bindass, Champ is totally fearless and fun and yet truly Indian at heart. And just as there can only be one Champ in a biking grand prix, similarly there can only be only one Champ among this group of friends".

Produced by Siddhartha Basu' Synergy Adlabs, BINDASS CHAMP revolves around childhood friends from Chandigarh, who take pride in being rebels. Raj is a flamboyant spoilt brat and a rich man's son, while his best friend, the reticent Dhruv, is a go-getter, but from a humble background. Despite the difference in their personalities, background and perspective they share common memories of childhood and a common passion ---- Bikes! Therefore their bond seems unbreakable.

Amit Nandi, GM (Marketing), Bajaj Auto Ltd. says, " Bajaj Pulsar DTS-i is one of the most aspired brands by Indian Youth. Bindass is a youth brand and Bindass Champ revolves around biking. Bajaj Pulsar DTS-i is glad to be associated with it."

Bindass Champ will be supported by a 360 degree marketing campaign – with thrusts across outdoor, on-ground, online, radio, TV and mobile. The 15 city campaign will have both above the line and below the line marketing aimed at youth catchment areas. The web avatar of Champ will be a complete biking based microsite http://champ.bindass.com and will be packed with everything you wanted to know about biking – from modifying your bike to the latest international 2 wheeled speed monster.

So in order to get entertained and join the wild ride with Raj, Dhruv and Sameera tune in to Bindass Champ!

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