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Thursday, August 14, 2008

TIMES NOW brings the Battle in Beijing to your living rooms!!

Ten thousand, five hundred athletes. Three hundred and two events in twenty eight sports, twenty one thousand eight hundred and eighty one torchbearers; All moving towards the same dream of making their country proud at the world’s largest sporting event: the Olympics. This year, TIMES NOW has introduced several initiatives to capture the spirit of the 29th Olympiad.

One of the key initiatives taken by TIMES NOW is to launch a focused show hosted by Charu Sharma on the 2008 Olympics – ‘GoldFest’. Expressing his enthusiasm, Charu Sharma said, “The Olympics is the mecca of all sport, and as a sports buff I couldn’t have asked for anything more. TIMES NOW’s initiative for comprehensive coverage of the Olympics ensures that Beijing Games receive the attention and prominence they deserve. Along with that, the analysis by our experts help in giving an all round perspective.”

The show reflects the nail biting excitement that surrounds the sporting event with reports from the venue,analysis by guests like former athletics star Ashwani Nachappa and world renowned shooter Morad Ali Khan, interviews with the Indian contingents, Olympics trivia, moments of the day and lots more. The show also offers the viewers a chance to exhibit their enthusiasm by participating in various quizzes and contest related to the current and past Olympiad Games. ‘Goldfest’ kicks off on August 7 and will be aired every night at 10:30 pm till the end of the Olympics, August 24.

Speaking on the unique initiative to provide comprehensive coverage of the Olympics, Arnab Goswami, Editor-in-Chief, TIMES NOW said, “As a channel, we have always given precedence to an event that impacts our audiences, irrespective of whether it is being held in India or elsewhere. The 2008 Olympics is a benchmark in history and with a prominent Indian presence at the games this year, TIMES NOW viewers have an opportunity to catch all the action from Beijing.”

TIMES NOW will also host an Olympics special in its comprehensive sports show ‘The Game’ with Boria Majumdar and incorporate regular updates on the Olympics as a part of their daily news bulletins to keep the viewers constantly updated about the latest happenings. Commenting on his involvement with TIMES NOW, Boria Majumdar said, “Olympics is the biggest spectacle in the world and I am really excited that it is taking place in Asia after such a long time. I truly appreciate TIMES NOW’s initiative for giving attention to a significant global event in a country that has focused entirely on cricket.”

So Tune into TIMES NOW to catch all the news, action and excitement of the 2008 Olympics.

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