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Tuesday, October 2, 2007

Zee TV launching weekend prime time show 'Naaginn…'

Zee TV will be launching a new weekend show Naaginn…waadon ki agniparikshaa on 5 October in the 8:30 pm slot. The show, airing Friday to Sunday, is produced by AK Films. Naaginn is a tale of an Ichadhari Naaginn who transforms herself to take revenge from the Rathod family that had killed her parents for attaining the invaluable Naagmani. She gets married in the same family but her duty as a wife and her love towards her husband comes in between her desire for revenge. Zee TV business head Punit Goenka said, "The past one and a half years has seen Zee TV recover its sheen and glory through an excellent mix of programming and marketing. We have always believed in creating subjects in viewers' interest. The concept of Naaginn and it's unfamiliarity with the masses has always been of intrigue with the Indian audiences and I am confident that this show would largely appeal to them."

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