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Thursday, February 7, 2008

9X launches Chak De Bachche

Continuing with its mission to entertain India with bigger, better and fresher programming, mega Hindi General Entertainment Channel 9X is poised to present a unique and enthralling reality show on the weekend.

Indrani Mukerjea, Founder & CEO, INX Media Pvt. Ltd., said, "I am delighted to announce that 9X will soon launch a dance-and-music extravaganza titled Chak De Bachche that will showcase exciting young talent from across the country. This bi-weekly show conceived and directed by Gajendrra Siingh, will air on the weekend, and will put the spotlight on the best talent among the 8 to 14 age group."

Gajendrra Siingh, whose Saibaba Telefilms will produce Chak De Bachche, said, "After doing so many musical talent hunt shows I realised that we should take these shows to another level. We have already explored metros and big towns, and now we are exploring the small cities and towns as they have immense talent which is yet to be explored. We will have participants who are excellent in not just singing and singing, but also acting… for Chak De Bachche we will try to seek out complete performers."

Auditions for the show will take place across key cities of India, including Mumbai, Delhi, Kolkata, Ahmedabad, Indore, Raipur, Jaipur and Varanasi, and will attract participants from scores of other, smaller cities and towns.

Said Indrani Mukerjea, "With its unique format, Chak De Bachche will offer young India a golden opportunity to showcase their talent. As they say, good things come in small packages, and I'm sure the youngsters on Chak De Bachche will leave no stone unturned to prove that right."

So watch out for all the action as 9X brings out the hidden talent of young India to your television screens!

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